ТЕОРІЯ "ІНШОГО" СЛАВОЯ ЖИЖЕКА У ПРОСТОРІ НОВИХ МЕДІА

Abstract

Analyzing “the Identity phenomenon” the author focuses on the importance of the man and media cross-influence. The research acknowledges the need for the analysis of the definitive characteristics of a modern media products consumer. In this case “the Another” as a subcategory permits to describe the originality of “the Identity phenomenon” in the context of a contemporary informational transformation.